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What’s Holding Consumers Back from the Internet of Things?

In the current issue of Marketing Intelligence Review, Larry describes five common mistakes marketers and product developers are making in the nascent Internet of Things and how to solve them.

Given the multi-billion dollar potential for this new technology, overcoming these errors will be crucial for attracting wary consumers, who are already reacting poorly to security breaches, gimmicky products, and unbranded solutions.

The article can be read or downloaded from MIR.