The Killer App

Unleashing the Killer App

"Unleashing the Killer App," the first book by Larry Downes, was an international business best-seller. It has sold nearly 200,000 copies, and was named by the Wall Street Journal in 2005 as one of the five most important books on business and the Internet ever published. Soundview Executive Book Summaries named it in 2006 as one of the Ten Best Books on Marketing of all time.

Though some of its examples have aged, its insights and recommendations remain relevant as the effects of the digital age continue to accelerate.

EXCERPT - From The Introduction

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