Author Archives: Larry Downes

Pivot to the Future an Instant Bestseller!

Larry’s new book, “Pivot to the Future,” co-authored with Omar Abbosh and Paul Nunes of Accenture, went on sale this week with a big bang, premiering as the #1 strategy title on Amazon.

The book also got an opening day window display at the Barnes & Noble flagship store on Fifth Avenue, pictured above.

At the New York City launch event on April 22nd, Larry joined his co-authors and special guest Arianna Huffington for a terrific discussion moderated by Fortune magazine CEO Alan Murray.

Visit the PTTF website at www.pivottothefuture.com for more details and to watch a video of the event.

What’s Holding Consumers Back from the Internet of Things?

In the current issue of Marketing Intelligence Review, Larry describes five common mistakes marketers and product developers are making in the nascent Internet of Things and how to solve them.

Given the multi-billion dollar potential for this new technology, overcoming these errors will be crucial for attracting wary consumers, who are already reacting poorly to security breaches, gimmicky products, and unbranded solutions.

The article can be read or downloaded from MIR.

Larry joins panelists at Churchill Club event June 28th on “unscaling” the industrial economy

On June 28th, Larry will join General Catalyst’s Hemant Taneja and author Kevin Maney to discuss their new book, “UnscaledHow AI and a New Generation of Upstarts Are Creating the Economy of the Future” at an event sponsored by The Churchill Club in downtown San Francisco.  As start-ups transform industries using lease-able infrastructure, consumers are benefiting.  But anxiety is also rising, as long-held assumptions about the nature of work, business, and community are also being disrupted.

Open Forum: The New World of Work: The Unraveling of Scale